Scott and Jade Boissonnault didn’t set out to open another repair shop in Sturgeon County—they set out to redefine what it means to be a neighbourhood automotive partner. In August 2021, armed with Scott’s Red Seal certification and a shared conviction that “customers deserve better,” the couple opened the doors of Morinville OK Tire in Sturgeon County’s Heritage Industrial Park. Four years later, their family-run business is known for quality, integrity and community spirit.
From Humble Beginnings to Hands-On Expertise
Scott’s mechanical journey began long before grease stained his coveralls. As a boy, he fixed bicycles in his parents’ garage; by his teens, he was sweeping floors at Dave’s Auto. Those early days as a “broom boy” taught him the value of hard work—and introduced him to the thrill of problem-solving under the hood. Inspired by his father, also a licensed technician, Scott climbed the ranks through dealership jobs, ultimately earning his Red Seal credential.
A Better Customer Experience in Every Detail
From the moment you walk through the door, Morinville OK Tire feels different. Scott and Jade have infused every touchpoint—from greeting at the front desk to final quality check—with a commitment to transparency and respect. They are proud to provide honest work at fair prices, exceptional customer service and an unwavering attention to detail.
Milestones Marking a Growing Legacy
Just two years after opening their doors, Morinville OK Tire earned the Chamber of Commerce’s Medium Business of the Year award—a testament to their rapid growth and impact on the community. Last year, Scott and Jade Boissonnault took a bold step, purchasing the brick-and-mortar facility and securing a permanent home for their expanding team. This fall, the business will add crane truck to its fleet, designed to keep pace with the rising demand for agricultural tire service. Behind the scenes, plans are already in motion for a 2,400-square-foot expansion—a move that reflects the Boissonnaults’ confidence in both their business and future in Sturgeon County.
Building on Hard Work and Community Roots
Their crew has a singular mission: deliver exceptional service, every time. Loyal customers, in turn, have become ambassadors, referring friends and neighbours and cementing the shop’s reputation across the County. A piece of local history continues too – the phone number for Morinville OK Tire hasn’t changed in 50 years.
“Our community gave us a chance,” Jade reflects. “The support we received has been incredible and now it’s our turn to give back.” Both Scott and Jade remain active in local organizations including the Chamber of Commerce.
For residents seeking honest workmanship and for entrepreneurs seeking inspiration, Morinville OK Tire delivers on every front: it’s not just a repair shop, but a story of passion, perseverance and the power of community.
Do you know a local business with a great backstory?
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